Always pushing boundaries Tate Modern consistently impresses with their innovative ideas, creative flair, and expert knowledge in how to maximise their use of space. With the Tate Modern Projects recently unveiling one of the quirkiest venues in London, Sound By Design made their way over to ‘The Tate Tanks’ to help the Warner Music Group throw a pre-Olympics party to remember. The Warner Music Group are the third largest business group and family of record labels in the recording industry, famed for introducing bands including Aerosmith, the Bee Gee’s, the Kinks and Van Morrison to the world so it was a pleasure for Sound By Design to be working with them on this event.
Supplementing the in-house sound system in the main room, Sound By Design utilised twelve Meyer Sound MSL-4s, eight 700-HP subwoofers and flown UPA-1Ps as fills with everything mixed with a DiGiCo SD9 console. Sound By Design also provided equipment for the DJ talent for the evening, which included Mark Ronson and Flo Rida. Having had several years supplying their technical expertise to acoustically challenging environments the team took no time at all assembling the equipment for this event.
Located under the Tate Modern the Tate Tanks were once full of oil and powered the Bankside power station but have lain unused since it was decommissioned in 1981. With the oil taken out and professionally cleaned the space which has opened up is breathtaking; high ceilings combined with the rough concrete walls give this space an industrial but cosy feel. With Tate Modern Projects working so hard to give this space a new lease of life it was only fair that it was given a memorable party that it and the team so rightly deserved.
Guests included Katherine Jenkins, Nicola Roberts, Eliza Doolittle, Diana Vickers and with popular Scottish singer Paolo Nutini and BRIT Award winner Mark Ronson on the line-up it ended up being a very impressive night of entertainment.
Working for Lady Roy Associates the Sound By Design team produced another excellent show and it was great to work in this new space for the Tate team who are easily one of the most iconic arts and culture teams in the country.